NEW Hotel

by Campana Brothers
NEW Hotel Campana Brothers

The project of re-NEW-ing the former Olympic Palace Hotel, a fixture on Filellinon Street, was all about establishing the right Brazilian-Greek connection. Leaving behind their traditional medium, the object, and venturing into the large scale, the Campana brothers put together a Workshop, involving Greek postgraduate students of architecture and design from the University of Thessaly. Chosen on the basis of their interest in green design and the latest recycling practices, the students injected more than a breath of fresh air.
Found objects and manual skills were combined with advanced technologies to create a NEW concept of space. Through this prism and the Campanas’ creative method of restoring, recycling and sharing, the re-design of NEW Hotel offers, in the end, novel interpretations and hybrid approaches to the use of pre-existing spaces. Items of furniture and objects of the modernist hotel, designed in 1958 by innovative Greek architect Iason Rizos, became works of art, as local materials and culture were reinterpreted and remixed.
In this creative process, everything became NEW. The re-configuration of hotel rooms, reception halls and restaurant areas was accompanied, at a different level, by a re-working of traditional and recurring themes of popular Greek culture: the Karagiozis shadow puppet, beads against the evil eye, and postcards from the 50’s to the 80’s. Nothing remained unturned. Chairs kept in storage were reprocessed, while favela constructions were made out of fragments of abandoned pieces of furniture, found in the hotel or collected from the street. Quirky bespoke furniture and handmade fixtures took pride of place in rooms and public facilities. A founding piece in the whole process was, in fact, the construction of life-size models, in collaboration with specialized craftsmen, cabinetmakers and artisans.
All the guestrooms from the 1st to the 6th floor enjoy natural day light and are completely soundproof. With their floor to ceiling windows, and solid bamboo floors and tables, they are faithful to the Campana exploration of space. Equally breathtaking are the bathrooms, replicating the creative use of materials and spaces. Washbasins take the form of ‘fragmented rocks’, playing with the painstaking assemblage of favela shapes, a theme reproduced throughout the Hotel. Some washbasins can even be mistaken for sculptures, located as they are separately from the shower room. Fragmented, full-length, gold shaded mirrors complete and complement the overall arrangement, while unusual materials, a golden polyester wash base or a solid brass washbowl create an exciting surprise element. Floor to ceiling bamboo walls, wood natural colours and opaque glassed elements create a truly tranquil environment. Bathrooms are decadently stocked with Kiehl’s or Apivita toiletries.
Each of the 79 guestrooms and suites is, in reality, set up as a living art installation for guests to relax in and enjoy. They all present a poetic re-working of Greek popular tradition, which develops around three themes:

KARAGIOZIS, a mischievous but much loved character from Greek folklore. In their reworking for NEW, the old shadow figures are carved, covered with gold and mounted on the room walls like a moving fairytale. Four different stories have been displayed, each highlighting the character’s adventures, Karagiozis Doctor, Karagiozis Sailorman, Karagiozis’s Wedding, and Karagiozis Astronaut.
POSTCARDS of old Athens, a nod to retro tourism executed with a very modern design twist. Arranged haphazardly on the room walls, they are a reminder of the now lost custom of sending travel souvenirs, replaced today by short emails and snapshots taken with mobile phones. the EVIL EYE, a bead charm used to guard against ill omen and bad luck. The traditional form of ‘Evil Eye’ motifs is revisited on a psychedelic note with rear-lit LEDs that form a starry sky on guestroom walls.

Photos courtesy of YES! Hotels

  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers
  • NEW Hotel Campana Brothers

Sponsor

Sponsor

  • Island Retreat

    Island Retreat

    Auckland-based architectural firm Fearon Hay Architects has designed the Island Retreat on Waiheke Island, New Zealand. Island Retreat by Fearon Hay Architects: "An ar...

  • Nepa Lamp

    Nepa Lamp

    This is a two-dimensional lamp silhouette that seamlessly transforms into a fully functioning three-dimensional task lamp. Created utilising modern computer-controlled technologies...

  • Hasharon House 1

    Hasharon House 1

    The house was planned for a young family with 3 children, on a lot with a wide open view to the back, overlooking agricultural fields.
    After giving a great amount of conside...

  • The Factory

    The Factory

    In 1973 Ricardo Bofill discovered a cement factory, part of an industrial complex from the turn of the century, comprising over 30 silos, underground galleries and huge engine room...

  • Den Loft

    Den Loft

    Den Loft is a project designed by Nordes. It is done in an eclectic style with an industrial vibe that gives it a laid-back feel while remaining stylish. Floor Plan...

  • Cherry Tree Cottage, a Modern Home in a Rural Setting

    Cherry Tree Cottage, a Mo..

    Combining a clean, modern aesthetic with stunning panoramic views over a Kentish Area of Outstanding Natural Beauty, Cherry Tree Cottage is a remarkable example of just how sophist...

  • Casa Pedroso

    Casa Pedroso

    Casa Pedroso is a private residence designed jointly by Luciano Kruk and María Victoria Besonías. It is located in Mar Azul, Buenos Aires, Argentina, and includes plenty of windo...

  • The Wave House

    The Wave House

    The stone of exterior Coralline interferes inside to offer visual continuity… The exterior sensation – interior ends up by getting lost putting the gardens inside the house.

  • Maison Escalier

    Maison Escalier

    Built on the site of an old house set between two buildings in the heart of a very well-preserved block in the 6th arrondissement of Paris, this house is designed as a tree-like st...

  • Miranova Penthouse

    Miranova Penthouse

    A 100-foot long wedge shaped triangular skylight releases the roof to the sky and floods the interior with natural light, balancing the two-story glass perimeter walls, and adding ...